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The Ultimate Guide to Instagram Reels

By: Kacee Marie

Instagram Reels: a new way to record 15 to 30-second clips set to music on Instagram.

If Reels sounds a little familiar, you’ve likely seen the new tab on the new Instagram navigation bar. And, almost everyone is comparing Instagram Reels to TikTok!

So what is Instagram Reels, and how can you use them in your marketing strategy? Find out everything you need to know in right here.

Instagram Reels is a brand new way to create fun and engaging video content. Reels are very accessible as it is available not only in the United States but also 50 other Countries. Similar to TikTok, Instagram users can record and edit together 15 to 30-second video clips set to music and share them to their Stories, Explore Feed, and the new Reels tab on a user’s profile.

How to make create a reel

Instagram Reels gives you two options to create a reel: press and hold the record button to capture footage, or upload video footage from your camera roll. Reels can be recorded in a series of clips (one at a time), or all at once.

Follow these six steps to create your first reel:

Step 1: Scroll to REELS at the bottom of the screen and tap it.

Step 2: Use tools to prepare for your recording. Tap Audio to select audio from the library and add it to your video. You can even choose to add your favorite part only. Tap Speed to change the speed of your video, tap Effects to apply special effects, and tap Timer to determine how long your video will be.

Step 3: When you’re ready, tap, and hold the record button to record a clip. If you set a timer, there’s a countdown before the recording starts.

During the recording, you can tap the record button to end a clip, and then tap it again to start a new clip. After, the Align button will appear, allowing you to line up objects from the previous clip before recording your next. This helps to eliminate the choppy ness and give your video a more seamless look. It also helps with transitions for moments like changing outfits, adding new music, or adding new friends into your reel.

If you want to watch, trim, or delete the previous clip you recorded, you can tap the clip and edit it.

Step 4: Once you’re done with recording, you can add stickers, drawings, and text to edit your reel.

Done! You’ve known how to create a video with Instagram Reels.

Once you’re satisfied with your clip, you can tap the Next button to go the Share page. Then, tap Cover to edit the cover photo with a video thumbnail or add a cover from your camera roll. Add your caption, too. If you don’t want to publish the clip right away, you can save it as a draft.

Now what are you waiting for?! Go create some content.

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